What do you know about your customers?Do you know their email address? How often do they golf? How far do they live from your golf course? When did they last play?
Customer Relationship Management refers to software that manages customer relationships in more organized and personalized ways to help drive sales and increase customer satisfaction. The current Golf market demands that Golf courses know their golfers. In the more and more competitive market of Golf it is essential to know the demands, wishes and desires of (potential) clients. It is important for Golf courses to know what a player expects from a golf course. What do they need and what is extra for the satisfaction of the golfer?
Our approch consists of the following steps:
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